阿里5.5亿美元投资奢侈品电商FARFETCH，与京东、腾讯同为股东

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>11月6日，阿里巴巴宣布与奢侈品集团历峰共同投资FARFETCH，各出资3亿美元购买其发行的私募可转换债券。三方将在中国成立合资公司，负责运营FARFETCH中国地区的线上销售业务。阿里、历峰集团将各自向FARFETCH中国注资2.5亿美元，各持有合资公司12.5%的股权。

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>在合资公司建立三年后，阿里巴巴和历峰集团还可选择继续增持最多24%的该合资公司股份。本次投资及合资企业的建立预计将在2021年上半年完成。而FARFETCH的现有股东开云集团也将增资5000万美元，所以FARFETCH此轮融资共获得11.5亿美元。 

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>FARFETCH表示，此次合作旨在为奢侈品品牌提供更多进入中国市场的机会，并加速奢侈品行业的数字化。阿里方面表示，FARFETCH将入驻天猫国际开店，并集成在天猫奢品频道运营。

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>如今，FARFETCH中国股东名单已包括阿里、腾讯、京东三大互联网巨头。FARFETCH是2007年成立的一家全球时尚购物平台，总部位于伦敦，出售来自全球1300多家精品店和品牌的产品，2018年9月在纽交所挂牌上市。作为奢侈品市场的颠覆者，FARFETCH业绩近年来进入增长轨道。

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>公开资料显示，2015年，阿里控股奢侈品电商魅力惠；2017年8月，天猫上线奢品频道，大量引入服饰鞋包、美妆个护等高端品牌；2018年10月，历峰集团旗下电商平台Yoox Net-A-Porter与阿里成立合资公司，并入驻天猫奢品频道。

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-family: “PingFang SC”, “Lantinghei SC”, “Helvetica Neue”, Helvetica, Arial, “Microsoft YaHei”, 微软雅黑, STHeitiSC-Light, simsun, 宋体, “WenQuanYi Zen Hei”, “WenQuanYi Micro Hei”, sans-serif; -webkit-font-smoothing: antialiased; word-break: break-word; word-wrap: break-word; color: rgb(38, 38, 38); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);”>前瞻产业研究院的数据显示，2019年中国奢侈品消费增速为26%，远高于亚洲其他地区。欧洲奢侈品市场增速趋缓，仅小幅增长1%，全球其他地区的奢侈品市场销售额下降了5%。