谁给了奢侈品疫情期间涨价的底气？

 商店的防盗门缓缓升起，心急如焚的消费者没等门完全打开就从门缝里钻了进去，抢购是他们早早来到这里的唯一理由……<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>这不是某个超市鸡蛋促销时的场景，而是奢侈品涨价之前的集体疯狂。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>5月，部分奢侈品牌放出了涨价计划。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>Chanel 在5月13日宣布，由于疫情影响原材料成本攀升，将在全球范围内上调手提包以及小皮具商品价格，整体涨幅在5％-17%左右；Louis Vuitton（后称LV）在3月提价之后，5月再次调高产品价格。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>很多人费解，收入增长并不乐观的后疫情时期，报复性消费已经没有存钱吃香，大牌奢侈品们为啥敢在这段时间逆势大涨价？都说不景气了，那么越涨越买的消费者又是谁？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>奢侈品其实一直在涨价

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>首先我们要明确一个事实：奢侈品其实一直在涨价，而且每年的涨幅都不低。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>某媒体曾在2008年7月对比了一些经典服饰单品10年中的售价变化，其中LV的Speedy包凭借104%的巨大涨幅位居榜首。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>香奈儿品牌下一款名为“2.55”的手袋（中号）也连续多年保持涨价势头，从最近10年的数据来看，这款手袋平均每年的涨幅达到9.1%。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p class="img-center-box" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; text-align: center; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>你可能会说，通货膨胀下物价都在上涨，这有啥稀奇的。但仔细瞅瞅这个涨幅，咱每天吃的薯片和麦当劳，哪有涨这么多？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>更重要的是，来到2020年，当全球经济发展都不那么乐观的时候，奢侈品涨得反而更猛了。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>我们挑选了Chanel、LV和Dior三大奢侈品牌下部分产品，比较了它们2019年10月和2020年5月的价格，看看大家具体的涨价情况。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>涨得最猛的是Chanel经典款方胖子，涨幅高达25.5%。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p class="img-center-box" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; text-align: center; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>分品牌来看，LV已经算是比较温柔了，平均算来是涨了8.3%。Dior和Chanel的涨幅都更高，平均达到11.8%和15.1%。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>考虑到这三个品牌的均价、定位以及涨价幅度，我们可以大胆认为，定位越高的奢侈品，越敢涨价。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>seline; background: transparent; box-sizing: border-box; color: rgb(164, 29, 29); font-size: 20px;”>

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>为什么要逆势涨价？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>奢侈品逆势涨价这件事儿，我们可以从两个角度去理解。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>①确实不得不自救了

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>就客观方面来说，正如各大品牌在涨价时官宣的那样，疫情之下，原材料价格、运输和劳动力成本都在上涨。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>另一方面，全球疫情肆虐的情况下，奢侈品目前的销量不太乐观。贝恩咨询公司在5月8日发布的《2020年全球奢侈品行业研究报告春季版》中指出，2020年全球个人奢侈品市场规模预计将缩减20%至35%。继今年第一季度市场销售额下降25%后，第二季度或将加速萎缩。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>在今年的第一财季，LVMH集团销售额更是遭遇了近10年来首次下跌，跌幅达15%。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>高高在上的奢侈品公司们也要吃饭，也要看股市涨跌的脸色，这就得采取一些行动，来缓解成本上升、销量下滑带来的业绩压力。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>但问题是，Chanel、LV为啥选择变本加厉地涨价，而不是像很多其他品牌那样上直播占坑位、减价促销呢？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>②奢侈品属性决定了其涨价策略

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>这里不可避免地要提到奢侈品的定义。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>LV前CEO Vincent Bastien在《奢侈品管理》中下的定义进一步做了解释，“奢侈品是一种挣得的物品。得到的阻力越大（不管是有形的还是无形的），人们想要得到的欲望就越强”。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>得不到的永远在骚动，所以奢侈品品牌常常会有“限量”“限时”“绝版”这样的操作。但这些都只是小打小闹，要提升整个品牌的“距离感”，没有什么会比“高价”更能为消费制造困难。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>而在奢侈品的定价中，品牌价值的地位极高。对于这些头部的奢侈品牌来说，一旦品牌掉价，日后想要再找回调性就很难了。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>相反，在经济不乐观的时候涨价，还可以再给消费者强化下保值和抗周期的故事，继续巩固品牌价值。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>所以，对于以价格为壁垒的奢侈品，自救方式是不断涨价，而非降价促销。降价，只会让奢侈品变成快时尚；涨价，才是奢侈品保持高贵的唯一出路。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>从LVMH的股价表现，我们也可以看到，在不断涨价的骚操作后，市场对于奢侈品的信心在回升。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p class="img-center-box" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; text-align: center; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>站在头部奢侈品牌的角度，我们能理解涨价的原因。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>但是，谁来买单？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>谁来买单？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>其实，如果回顾历史，你会发现在过去那些经济不景气的时候，奢侈品市场并非哀鸿遍野，销售额甚至不降反增。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>以2008年经济危机下的爱马仕、LV和Gucci为例。从2006年到2009年，这三大奢侈品牌的门店数量都在持续增长，危机并没有停止他们扩张的步伐。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p class="img-center-box" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; text-align: center; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>连年上涨的销售收入也在表明，即使是全球金融危机的情况下，仍有坚实的消费力量在支撑着这些头部的奢侈品牌。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>PPR集团（拥有Gucci、YSL、Balenciaga等）2008年的财报就显示，中国和中东的消费者拉起了奢侈品牌增长的大旗。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p class="img-center-box" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; text-align: center; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>一方面可能是因为当年中国受金融危机影响没那么严重，另一方面也跟奢侈品总是更受新兴市场追捧有关。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>其实，我们在回顾全球的奢侈品消费潮流时，会发现这样一个有意思的趋势。按照奢侈品消费高峰时间来对各主要市场进行排序，大致是欧洲→美国→日本→中国，各地区在刚开始发展时，都会对奢侈品十分偏爱，成为重点市场。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>不管是美国还是日本，刚进入经济发展快车道时，都恨不得把欧洲奢侈的好东西全部搞到手，跟这些年中国买遍全球一个模样。但在逐渐成熟后，这种追捧就会慢慢淡下来。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>一个大的背景是，新财富们需要一些信号来证明自己的身份，而初期的文化不自信，很容易产生文化崇拜，进而将这些“欧洲”“工匠”“贵族”视为阶级区分的信号。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>当然了，我们能看到，这次疫情之后，大家的文化自信蹭蹭抬头，但真正完成“祛魅”，还需要点时间。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>所以，一个仍处于新兴市场的、受疫情影响最小且已经开始经济复苏的中国市场，将继续成为拯救各大奢侈品牌财报的希望，也是它们大涨价的底气。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>为什么会买单？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>前面是从整个市场层面讲了奢侈品度过疫情危机的底气。从真正购买的消费者来看，涨价带来的影响却各有不同。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>我们可以粗略地把买包人分为这么几类：真正富有的高净值人群，买得起的中产，还有咬咬牙才能买的入门选手。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>对于真正富有的高净值人群来说，涨不涨价对当下的购买不会有啥影响，单价上涨只会推高他们所贡献的总订单金额。类比到DT君身上，经济不乐观也不影响咱吃泡面时加根肠，即使这根肠最近价格上涨了5毛钱。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>但受疫情影响产生的“末世感”，可能会让部分高端人群产生想要通过消费来“及时行乐”的心态，帮助奢侈品牌挺过寒冬。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>举办于经济危机后的“2009春夏巴黎时装周”令人印象深刻，与外部世界萧条的氛围恰恰相反，这场秀制造了盛大的奢靡幻境。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>当时《纽约时报》这样写道，“今天的巴黎仿佛重回玛丽·安托瓦内特(国王路易十六的妻子)的时代，人们吃不饱饭，却还是无法停止对华服的追逐。”Calvin Klein评论说，“我也不大明白是为什么，也许越在困难的时候，很浮华的东西就越受欢迎吧。”

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>一部分可能在犹豫观望的、对价格比较敏感的中产人群，可能反而会被涨价消息刺激迅速做出购买决定。在真正涨价前，大量潜在购买需求会落实到付款动作上。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>当消费者钻过铁门、冲入奢侈品商店付款下单时，其实是价格敏感的客群正在试图以最低的成本，拿到进入到心仪阶层的信号卡。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>还有两类人会被涨价暂时劝退，一部分准备缩减奢侈品消费的稳健中产选手，还有大部分咬咬牙才能买的入门消费者。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>但这些被暂时劝退的人，在经济转好后很可能会成为奢侈品牌的忠实拥趸。奢侈品牌在疫情期间大幅涨价的动作，强化了其想彰显的品牌价值：跟普通消费力有距离感，不受一般经济周期影响，永远保值。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>尾声

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>站在上帝视角的奢侈品牌当然明白这个道理，所以当他们找到合适理由时，自然可以放心地涨价。对于他们来说，通过涨价可以扩大消费的基本盘，让更多人认可产品的奢侈属性和阶层的象征意味。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>奢侈品牌当然可以继续讲这个关于高贵身份、保值和投资的故事，影响更多人的心智。只是，对于中产和入门的消费者来说，这真的值得买单吗？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>大家这几年对于身份象征的美好故事可能已经有些免疫力了，但是，从社交平台的反馈来看，通过消费奢侈品来实现保值和投资的说法，多少还是有点打动人。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>现实点来说，“饥饿营销”很容易导致价格泡沫，对于没有专业知识储备的路人，很难判断其真正的价值。更何况，二手市场水也不浅，大部分包都是买入即折价。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>所以，以为通过消费也能投资的你，在准备拿出存款买包之前，或许可以思考下，是不是又被新的故事套路了？