奢侈品上半年的财报出来了，它们都表现得怎么样？

 <h3 style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 20px; line-height: 1.5; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial;”>LVMH

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>法国奢侈品集团LVMH在2019年上半年延续了良好的增长势头，依旧春风得意。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>LVMH集团于当地时间7月24日发布了2019财年半年报。在截至6月30日的三个月内，集团营收同比上涨15%至125.4亿欧元，超出预期。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>2019年上半年，LVMH集团营收同比上涨15%至251亿欧元，营业利润同比上涨14%至52.95亿欧元，净利润同比上涨9%至32.68亿欧元。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>包括Fendi、Dior和Givenchy等品牌在内的时尚与皮具部门有着快速的增长，第二季度销售额同比上涨20%至53.1亿欧元，2019年上半年销售额同比大涨21%至104.25亿欧元，该部门首次在本年报中收入突破百亿欧元大关。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>LVMH集团特别指出，在表现最好的时尚与皮具部门内，Louis Vuitton的所有业务在所有地区都实现了显著增长，男装与女装时装秀都获得积极反馈。Christian Dior新推出的30 Montaigne系列手袋取得优异的销售成绩，Loro Piana的个性化鞋履服务以及纽约的临时店铺有良好表现，实现了稳步增长。

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>时尚与皮具部门以外，香水化妆品牌和特许零售品牌在上半年的收入均录得12%的增长，酒类品牌和珠宝腕表品牌收入增幅分别为9%和8%。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>LVMH集团董事长及CEO Bernard Arnault在公告中表示，尽管市场对品牌的需求不断上涨，但集团会持续控制成本并在2019年下半年保持警觉。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>事实上，赚得更多的LVMH也正对旗下品牌加大投资力度。LVMH 2019年上半年在营销和店铺上的支出增加了15%。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>LVMH集团首席财务官Jean-Jacques Guiony在电话会议中表示，当公司业务表现优异时集团会对品牌加大投资，不仅是为了支持现有的增长势头，也是为了在全球环境变得越来越困难时让品牌具备更多弹性，而这种投资是为了加强品牌组合未来战略价值的正确决定。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>7月15日，LVMH集团宣布与曾隶属于开云集团的设计师品牌Stella McCartney签订合作，收购品牌部分股权。而在5月，LVMH集团还宣布将和美国歌手蕾哈娜联合创建新品牌Fenty，并为去年收购的品牌Jean Patou赋予了全新名字“Patou”、全新Logo和新派形象定位，9月Patou将在阔别高级时装界22年后重新登上巴黎时装周。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>加拿大皇家银行奢侈品分析师Rogerio Fujimori表示，LVMH集团释放的信息表现出管理层希望加快市场份额的增长，尤其是集团旗下最赚钱的时尚与皮具部门，而这会让同一领域体量较小的竞争者的日子更不好过。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>LVMH集团亮眼的业绩表现也使得集团股价自年初以来上涨47%，Arnault因此成功跻身千亿美元富翁俱乐部，还在上周超过微软创始人比尔·盖茨成为全球排名第二的富豪。

<h3 style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 20px; line-height: 1.5; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial;”>Moncler集团

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>Moncler集团曾被路透社预测为下一个LVMH，它与LVMH集团在同一天发布了2019财年半年报。事实证明，虽然Moncler集团的规模还与LVMH集团存在不小的差距，但它的持续且稳定的增长在行业内十分亮眼。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>在截至6月30日的6个月内，Moncler集团收入上涨16%至5.7亿欧元，净收入上涨16%至7130万欧元，实现连续21个季度的双位数增长。

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>在意大利本土市场，Moncler集团上半年营收同比上涨8%至6840万欧元。欧洲其他地区、中东与非洲市场的营收则上涨15%至1690万欧元，英国、德国与法国是增长主力。美洲市场营收上涨15%至8350万欧元。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>中国内地、日本和韩国是则Moncler在亚洲以及全球其他市场的增长主力，营收上涨18%至2.49亿欧元，在集团中的占比为43.7。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>Moncler董事会主席兼CEO Remo Ruffini在周三的电话会议中称集团上半年的表现超出了市场以及他本人的预期，并表示“Moncler Genius”项目持续获得非常积极的结果，有一半新顾客都是由Genius吸引而来。“我们要利用Genius项目让顾客更加忠诚，我们有证据表明公司正处于正确的道路上。” Ruffini补充道。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>在集团财报中，Ruffini承认下半年会是重要且一如既往充满挑战的6个月，但他强调公司的道路十分清晰，他对未来半年充满信心。

<h3 style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 20px; line-height: 1.5; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial;”>威富公司​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>Vans母公司美国威富公司（VF）于当地时间7月24日发布了第一季度业绩报告，在截至6月29日的三个月内，集团营收上涨6%至22.7亿美元。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>包括Vans、Eastpak、Kipling等品牌的运动部门销售额同比上涨8%，其中表现最好的Vans录得20%的销售额增幅。包括The North Face在内的户外部门营收同比上涨7%，其中The North Face上涨9%。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>“第一季度业绩显示了公司升级之后品牌组合所蕴含的力量……因为第一季度的强势表现以及我们对本财年的信心，我们决定提高2020财年的全年财政预期，包括针对本财年及未来的加速增长额外投资2000万美元。” 威富CEO Steve Rendle说。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>尽管如此，威富公司净收益从1.6亿美元下跌至4920万美元，主要因为集团此前剥离了牛仔业务。​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>威富公司目前正处于转型的关键时期，去年12月公司剥离了旗下表现较弱的牛仔业务，牛仔品牌Lee、Wrangler和Rock＆Republic组成了新上市公司Kontoor Brands。

<h3 style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 20px; line-height: 1.5; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial;”>爱马仕​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>爱马仕罕见地比LVMH集团早一天发布了第二季度业绩报告，同样有着超出分析师预期的表现，第二季度销售额同比上涨14.7%至16.7亿欧元，上半年销售额则同比上涨15.1%至32.84亿欧元​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>成衣和配饰部门是爱马仕集团表现最为突出的部门，按固定汇率计收入销售额大涨16.9%至3.94亿欧元，皮具部门销售额同比提高12.2%至8.44亿欧元，珠宝和家居业务销售额同比大涨20.8%，丝绸和防止业务销售额提高5.8%，香水业务销售额提高3.5%，手表业务销售额提高7.6%。​​

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>爱马仕表示中国内地市场在2019年上半年表现尤其突出，亚洲地区所有国家均录得双位数增长。

<p style="background-image: initial; background-position: 0px center; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 1.8; font-family: STHeiti, “Microsoft YaHei”, 黑体, sans-serif, Arial; color: rgb(14, 14, 14); text-indent: 0px;”>与扩大投资的LVMH集团一样，爱马仕集团也正加大投入以扩张产能。除了正在扩建的纺织品中心，爱马仕集团还将在2020年之前新开两家皮革厂，以满足消费者日益增长的需求。除此之外，爱马仕美妆产品将于明年正式发布。