爱马仕 Gucci等二手奢侈品谁最保值？

 inkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; font-size: medium;”>12月6日，美国二手奢侈品寄售网站The RealReal公布了《2018 Holiday Resale Report（2018年圣诞假日季寄售报告）》。<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>报告显示，传统品牌正逐年显现强大的生命力，Hermès（爱马仕）、Gucci（古驰）、Van Cleef&Arpels（梵克雅宝）和Canada Goose（加拿大鹅）是这个圣诞季中寄售价格最坚挺的品牌，达到年度寄售价的最佳表现。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>The RealReal希望通过这份报告帮助消费者更轻松地挑选受欢迎的礼物。接受礼物的一方如果想用这些奢侈品礼物来变现，一些品牌的商品具有很好的保值价值，所以这也是一种投资。The RealReal首席商品官Rati Levesque表示：“这份报告是圣诞节奢侈品购物的指南，在圣诞节赠送寄售价格正在升高的商品，更具有长期的保值价值。我们希望与消费者分享知识和数据，一起推动这种更可持续的购物方式，延长奢侈品的生命周期。”

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>女性消费者关注的奢侈品牌在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>法国奢侈品牌Hermès（爱马仕）成为最受女性消费者喜爱的奢侈品牌，尤其是Birkin、Kelly和Constance这三款包，寄售价同比增长了7%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>法国老牌箱包品牌Goyard和意大利奢侈品牌Moncler表现亮眼，Goyard寄售价为原价的80%；Moncler寄售价最高达原价的90%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>美国设计师品牌Tory Burch、意大利奢侈品牌Miu Miu和美国设计师品牌Tom Ford的寄售价呈下降趋势，分别同比下降了16%、7%和6%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>女士logo手袋在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>Hermès Constance手袋寄售均价同比上涨67%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>意大利奢侈品牌Gucci的GG Marmont matelassé 手袋寄售价为原价的96%，法国奢侈品牌Louis Vuitton（路易·威登）Empreinte Porchette Metis手袋寄售价为原价的95%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>法国奢侈品牌Chloe的Faye Bag寄售价同比下降了13%，新锐轻奢手袋品牌Mansur Gavriel的Bucket Bag（水桶包）同比下降了9%，法国奢侈品牌Givenchy Antigona手袋同比下降5%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>男性消费者关注的奢侈品牌在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>加拿大轻奢户外服饰品牌Canada Goose最受男性消费者欢迎，寄售价为原价的82%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>纽约潮牌Off-White寄售价同比上涨12%，而且Off-White x Nike联名运动鞋的寄售价远远超过了原价；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>LVMH旗下设计师品牌Kenzo寄售商品价格同比下降19%，美国高端配饰品牌Chrome Hearts寄售价同比下降15%，法国男装品牌Dior Homme同比下降10%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>LVMH旗下德国奢侈旅行箱品牌Rimowa的平均寄售价是原价的77%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>男士运动鞋在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>意大利奢侈品牌Gucci的Ace系列寄售价为原价的69%；Louis Vuitton标志性的字母印花运动鞋位居第二，寄售价为原价的67%；意大利奢侈品牌Prada位居第三，寄售价为原价的62%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>意大利奢侈品牌Fendi、美国设计师品牌Buscemi、Tom Ford的寄售价呈下降趋势，分别同比下降了10%、7%和6%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>珠宝品牌在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>法国高级珠宝品牌Van Cleef&Arpels连续第二年成为The RealReal排名第一的寄售珠宝品牌，寄售价高达原价的74%，同比增幅为5%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>其次是法国奢侈品牌Cartier和美国设计师品牌Anito Ko，寄售价分别为原价的74%和69%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>瑞士手表珠宝品牌Chopard、高级珠宝品牌Judith Ripka、美国设计师珠宝品牌Cathy Waterman寄售价呈下降趋势，分别同比下降了12%、4%和4%。

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>手表品牌在寄售市场的价格波动

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>瑞士手表品牌Rolex（劳力士）位居第一，寄售价同比增长14%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>瑞士手表品牌Patek Philippe（百达翡丽） 和 意大利手表品牌Panerai分别同比增长8%、11%；

<p style="margin: 0px 0px 28px; padding: 0px; font-size: medium; line-height: 28px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Helvetica Neue”, Helvetica, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, SimSun, sans-serif; text-indent: 0px;”>瑞士手表品牌Ebel、法国奢侈品牌Chanel、瑞士手表品牌Raymond Well寄售价呈下降趋势，分别同比下降了17%、16%和7%。