卡地亚、IWC、沛纳海、ORIS等中国涨价，最高涨幅15%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>2020年全球受到疫情冲击都不好过，近日我们也才看到瑞士钟表工业联合会（FH）公布8月份的统计资料显示手表业整体的环境还是很艰困，从2020年1月以来每月的出口数字都持续往下滑；在这种情况之下，照理说品牌和表店应该生意都不好做，巴不得消费者和买气可以早日回笼，因此我们难免会期待品牌可以在这种前途无「亮」的时刻多给点折扣让买卖双方各取所需，不过有时候却会觉得难道手表品牌是和我们活在平行时空吗？

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>▲Source：Papaws

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>会有这种感觉是因为有中国的表友就反映了当地的手表品牌在2020年有调价（当然是以涨价居多）的情况，而且还不少！从2020年初包括AP、IWC、劳力士和帝舵在疫情还未爆发前就已经先涨过一波，没想到在疫情爆发后直到最近，中国又陆续传出几个手表品牌不约而同调整了产品定价，洋洋洒洒列出来包括CARTIER、IWC、LONGINES、ORIS、PANERAI等等都在今年皆调整了手表价格，甚至PATEK PHILIPPE即将涨价的传闻也是什嚣尘上，在疫情威胁尚未解除之际，听到手表又涨价了的消息实在开心不起来。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>▲中国手表市场近期买气热络，但也传出不少品牌纷纷调整价格的消息。Source：www.jssdh.com

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>而且也不禁让人感到纳闷在生意难做的时候还调涨价格，这不是更把消费者拒于门外吗？品牌之所以涨价的考量我们不得而知，身为消费者也不是不能理解为何商品会愈卖愈贵，只是在市场环境不好的时候还涨价，真的会让人买表的心情和意愿都受到影响，不过这也是必须要看个人选择，如果觉得价格不合理，大不了忍住不买就是了，，让市场自己去决定价格，以下就让我们来了解上述那几个品牌在中国市场调整价格的情形。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>▲IWC继2020年年初调整飞行员系列价格后，近期更是一口气全面调整旗下各系列手表价格，涨幅最多达7%。Source：www.jssdh.com

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>CARTIER：涨幅约0.3%~5%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>中国卡地亚2020年调整价格的主要对象是Rotonde de Cartier系列，另外还有部份Tank和Clé de Cartier系列手表也都涨了价，整体来说卡地亚这次的涨价范围较小，涨幅也不算大，例如玫瑰金的Rotonde de Cartier「地球与月亮」手表定价从200万人民币涨为209万人民币，若真的打定主意要入手，这4.5%的涨幅想来也不至于动摇买家决心。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>JAEGER-LECOULTRE：涨幅约0.5%~1.5%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>积家此番调整价格集中在Geophysic地球物理天文台系列，但他们的涨价比较像是点到为止，涨幅相较本次提到的其他品牌可以用佛心来形容，涨价前后的差异并不会让人感到傻眼，品牌这次的涨价对消费者心理的接受度相对来说高一些。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>IWC：涨幅约0.7%~7%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>IWC在2020年年初的涨价集中在飞行员系列，不过到近期品牌则是几乎全面调整旗下产品的价格，据说涨幅最高上看6.7%，其中像是品牌备受欢迎的飞行表——马克十八飞行员腕表「安东尼·圣艾修伯里」特别版，这次调整价格就从3.45万人民币涨到3.68万人民币，这款也是品牌这次调价中幅度较剧烈的一款。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>▲浪琴和ORIS等入门品牌这次调整价格幅度都颇剧烈，尤其前者最高涨幅达15%之多。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>LONGINES：涨幅约0.5%~15%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>中国浪琴自从9月1日起宣布调整价格，据说大约有500款手表的价格都出现变动，而且调幅还非常「戏剧化」，既有像PVD金色石英女表这种小调0.7%的案例，也有像巨擘系列K金自动表这种价格一口气涨15%的夸张案例，据品牌表示是因为国际汇率以及国际运输成本等因素影响才导致这波调价。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>ORIS：涨幅约1%~12%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>与浪琴同样属于入门品牌的ORIS这次的调价幅度也不遑多让，而且他们这次调价的范围也颇广，听说达到400款以上，其中调得最多的要属Aquis Date Relief，它的定价从1.38万人民币升至1.55万人民币，涨幅超过12%之多。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>PANERAI：涨幅约0.5%~8%

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>沛纳海的涨幅不算特别高，不过因为他们的产品价位原本就比较高一些，所以即使只涨个1%也还是小有感觉，其中Submersible系列的Goldtech合金款式涨幅逼近8%是品牌这波涨价中变动最大的一款。不过相较于其他品牌，沛纳海这次也还有极少数款式是呈现降价情况，但降幅也都没有多过1%。

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>▲有传闻中国百达翡丽也可能调整手表价格，目前品牌方面并未有进一步消息传出。Source：Jing Daily

<p style="box-sizing: inherit; margin: 0px 0px 25px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>一口气看了这么多品牌调价情形后，其实中国市场更谣传到了10月之后还有更大咖的品牌要涨价，也就是表王百达翡丽听说也会跟进这波调价潮，但这目前仅止于传闻，PP是否真的会涨价、涨价范围和幅度又是多少，目前都不得而知，有待时间告诉我们答案。

<p style="box-sizing: inherit; margin: 0px; padding: 0px; font-size: 18px; line-height: 1.8; text-rendering: optimizelegibility; font-family: -apple-system, BlinkMacSystemFont, “Segoe UI”, Roboto, “Microsoft JhengHei”, “Helvetica Neue”, Helvetica, Arial, sans-serif; letter-spacing: 0.02em; word-break: normal; text-size-adjust: 100%; color: rgb(0, 0, 0);”>看完中国这么多品牌接连爆出涨价消息，不免让人担心其他国家是不是也会跟上这波潮流，当然品牌要涨价官方说法可以有很多种，希望其他国家都不要太快跟进这股潮流，等到疫情稳定下来，到时再来面对涨价消息似乎也还不迟。