百年奢侈品牌巴黎世家，“辱华”之后再翻车

 “辱华”两年后，奢侈品牌巴黎世家再上热搜，这次是因为土味海报。<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>近日，奢侈品品牌巴黎世家对外发布了七夕主题的宣传大片。反高贵优雅传统的“土味”背景和文案，让网友产生了梦回上世纪的幻觉。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>当下的商业营销策略中，“土到极致就是潮”的“土酷”大旗随处可见。但当巴黎世家举起这面旗帜时，设计低级、敷衍了事、只为圈钱等词围绕着巴黎世家，几乎被网友痛批。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>一场失败的时尚对话再次将消费者们对巴黎世家的“辱华”经历扒出，高冷的时尚豪门被唾沫淹没。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>世界上没有无缘无故的爱和恨。在中国市场栽跟头，巴黎世家远不止选错土味包装那么简单。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>这家拥有百年历史的时尚豪门，为什么到了中国就频频摔跤？巴黎世家还能在中国消费者心中呼风唤雨吗？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>土到极致就是潮？

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>
卷入舆论的巴黎世家七夕大片，也许本是一次试水宣传。 至今为止，巴黎世家的官网和微博还保持着奢侈品品牌的高调和冷酷，任何一丝亲民的意思也没显示出来。 挂在热搜上被群嘲的土味七夕大片，实际上出处为淘宝的官方旗舰店。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>在巴黎世家的淘宝官方旗舰店推荐页，土味海报被高高挂起：在低像素的高山和瀑布背景下，一名男模特单手托包将其赠予女模特。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>模特放下了表情管理，不再迎合时尚杂志封面，鲜艳的红花和显眼的白花作边框，让人轻易联想到家庭群里时时出现的“经典中老年表情包”。海报右上角是一个爱心文字框，框内文字为：爱上我，让我赤红的真心包围你。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="图片备注" class="text-img-note" style="margin: 8px 0px 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(153, 153, 153); font-size: 16px; line-height: 20px; text-align: center; font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”> 巴黎世家淘宝官方旗舰店推荐页的海报 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>这不是唯一一张土味海报，巴黎世家出了一系列。衣服和配包换了，风格和元素却一成不变：不合时宜的背景、“非主流”情话，被统一地运用到了所有七夕宣传海报中。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>巴黎世家并不是无目的地作土味广告，其真实所指是为了推广七夕的新款定制包——“HOURGLASS七夕沙漏包”。 这款提包分别推出了黑、红、粉、白四个配色，每个配色的包包上分别写着“我爱我”、“他爱我”、“我爱你”和“你爱我”。统一定价为13900元。与其系列的“HOURGALSS”系列原版提包相比，除了包的表面被涂鸦上了怪诞的文字，其他的设计基本一致。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>土味流行确实让部分年轻人上头。靠着真实附带的张力和生命力，土味所引申出的含义可以是反传统，也可以是超现实。不谈传播效果如何，作为众所周知的奢侈品品牌转身一头扎进土味浪潮，听上去就是很有意思的尝试和创举。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>但从真实效果来看，巴黎世家毫无疑问翻了车。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>截止发稿前，淘宝页面显示这款定制包的预定数量只有区区13个。更糟糕的是，土味广告差评如潮，嘲讽话题炒上微博热搜。网友们不仅没有对奢侈品品牌转身搞土味这件事情产生更多联想，反而认为巴黎世家这种看似有意为之，实则漫不经心的设计是在“圈傻子的钱”。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>除了对设计本身“低级”的抨击，巴黎世家品牌在中国网友心中的印象本就不佳。毕竟互联网是有记忆的。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>2018年4月，法国巴黎世家专柜在发售老爹鞋时，一名中国消费者因指责外国消费者插队遭到了群殴，随后赶到的店员和保安到场，将中国消费者控制。而对此，商场方面对中国消费者的回复也是“请中国人离开”。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>两年过去，中国消费者对巴黎世家的“辱华”傲慢印象并没有因时间的推移而发生改变。土味广告发出后，由于“辱华”印象的加持，巴黎世家的土味广告没有引发大众的共鸣，还被抨击为seline; background: transparent; box-sizing: border-box;”>“有意贬低和讽刺中国人审美”。 这不仅是化身土味的失败，更是巴黎世家的失败。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>当中国消费者面对巴黎世家时，土到极致的巴黎世家与时尚标签脱离。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>巴黎世家的起伏

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>来自中国的消费力量是难以想象的，巴黎世家也曾把握过这股力量。 这家法国奢侈品品牌最早创立于1919年，主营产品为设计箱包、鞋履和时装，1937年，其创始人巴伦西亚在巴黎开设了“巴黎世家”的高级女装公司。其后因服装精于裁剪和缝制，被誉为“革命性的潮流指导”。多个国家的皇室成员都曾指定穿着巴黎世家的时装。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>在历经近百年以后，巴黎世家跳出豪门的束缚，2001年成为了开云集团的旗下品牌。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>或许你未听说过开云集团，但是你一定也知道古驰、彪马或者圣保罗，他们和巴黎世家一样，都是开云集团的亲生儿子。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>在成为开云集团旗下品牌十年后，巴黎世家进军中国市场。在短短的几年内，北上广深等一线城市的高档商场里纷纷开起了巴黎世家的门店。在中国快速发展，奢侈品下消费腾飞的那些日子里，巴黎世家逐渐成为了国人们熟知的奢侈品品牌之一。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>2014年，巴黎世家为庆祝其入驻中国市场以来的成绩，首次在北京举行了巴黎世家《中国特辑》的盛典。在那场盛典上，姚晨、李宇春、倪妮、王珞丹等当时的当红炸子鸡全部到场助阵。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>巴黎世家被曝辱华的前夕，2017年财报显示，巴黎世家的可比门店销售额同比增长了49%，2018年第一季度财报显示，巴黎世家总营业额同比增长超过了37.9%。巴黎世家增长势头猛，在财报中被点名“具有潜力的发展态势”。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>彼时的巴黎世家如日中天，未曾想到后来会因门店辱华，遭到中国消费者的厌恶。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>2018年，巴黎世家被曝出门店歧视华人后，一时间遭到众多中国网民抵制。其官方微博久久沉默后，于深夜做出回应和道歉。国人的反应依然激烈，认为巴黎世家敷衍，道歉并无诚意。巴黎世家演绎了一出彻底失败的危机公关。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>大众的激烈抵触在奢侈品时尚面前也会化为平和。在此之前，巴黎世家发布了新品老爹鞋。发布时网友说丑，发售后购买者排队。巴黎世家的战场很快分出了两条战线：微博评论区和线下门店。 老爹鞋开启了时尚圈的“审丑时代”，引发了国内品牌的争相模仿。不仅是莆田系的盗版，连回力这样的国产老字号也向巴黎世家的老爹鞋靠拢。毕竟在消费能力上，千禧一代是崛起的一代。 就这样，由巴黎世家燃起的老爹鞋潮流，在今天还有存有余温。

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>2019年，巴黎世家受到了母公司开云集团的认可，巴黎世家CEO于7月1日加入了开云集团执行委员会。19年4月的第一季度财报发布时，开云集团透露巴黎世家将在2019年突破10亿欧元收入大关。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>2020年，疫情的冲击对巴黎世家以及其他奢侈品品牌毫无疑问都是巨大的。开云集团透露，受疫情影响第一季度营收预计较上年同期下降13%~14%。巴黎世家在这种情况下转产做口罩。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>如今，关于土味广告的再次重提起了国人关于巴黎世家“辱华”记忆。巴黎世家未来的路怎么走，或许需要反复自省。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p label="大标题" class="text-big-title" style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-weight: 700; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; font-size: 20px; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; letter-spacing: 0.7px; text-indent: 0px;”>没有尊重都是“土”

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>巴黎世家不是在中国市场栽跟头的唯一奢侈品品牌。 同是2018年，奢侈品品牌杜嘉班纳发布广告影片，影片中一名黄皮肤女子一只手拿一根筷子，模仿使用刀叉来吃披萨，引发中国网友揣测，认为该部广告影片涉嫌种族歧视。随后在回复中国网友质疑时，杜嘉班纳创始人直接辱骂中国。 而杜嘉班纳创始人的道歉为，“被盗号了”。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>奢侈品品牌虽然与普罗大众保持着一定距离，但这并非是它们保持高高在上的理由。在极其开放和包容的现在，放下偏见和仇恨，已经不仅仅是面对消费者时的准则，更是与所有人合作沟通的基本要求。唯有如此，实现共赢才不会成为难事。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>回到巴黎世家的七夕广告上看，“土和不土”的争论只是中国消费者和巴黎世家之间矛盾的表皮，单纯的设计土味宣传，通常引起的反效果最多是茶余饭后的谈笑，不至于上升至品牌攻击。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>深入中国消费者人心的，是巴黎世家失败的危机公关。 而在这片市场上，因为“观念”栽跟头便很难翻身了。 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”> 

<p style="margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box; word-wrap: break-word; color: rgb(39, 40, 45); font-family: “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei”, Arial, sans-serif; font-size: 16px; letter-spacing: 0.7px; text-indent: 0px;”>土到极致确实潮，但脱离尊重前提的风格，都是土到掉渣。