1215京东奢品节来了！全品类高端品牌联合开启精致生活

 　从上个月的11.11全球好物节，到刚刚结束的黑五感恩季，京东作为我国高端市场的风向标，以不断刷新的成交数据，生动诠释出当下中国消费主流换档加快、消费向品质型跃升的突出趋势。为迎合不断高涨的新型消费热情，京东首个涵盖高消费人群全生活场景的专属超级品类日——1215京东奢品节将于12月15日-17日盛大登场，掀起年末嗨购狂潮！<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　在这场持续3天的年度终极奢品狂欢中，京东汇集了覆盖箱包、服装、鞋靴、珠宝、配饰、钟表、美妆、体育、3C数码、美食美酒、居家、家电、旅行等全品类的高端品牌，网罗包括大牌经典款、2019人气爆款及2020春夏新品在内的海量商品，深入吃穿住行全领域构建高消新生态，助力国民一站通达精致生活。大牌低至3折的惊喜福利，最高满5000减500的多重优惠券，每满1000减200（2000封顶）的总价钜惠，再加上超级大牌0元抽奖，更奉上媲美免税店的爽购福利，让消费者尽享不出国门买遍全球的惬意体验，完整承包从精致日常到年终送礼的购物清单！

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; text-align: center; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　激活新型消费 助力实现精致生活

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　相关报告显示，今年11.11大促期间，多个高端细分品类出现爆发式增长，而在其中的大部分领域，京东占比均超过50%。高端、智能升级的家电、居家品展现出强劲爆发力，吃、穿等基本生活消费品升级明显，个护化妆、运动户外、医药等围绕美好、享受、健康、精神服务的产品消费热情高涨。随着中国步入“新消费时代”，高质量消费占比快速提升，并呈现出品质化、个性化、高端化的全新消费特色。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　引领这股新消费东风的1215京东奢品节，聚焦高端生活方式、超级大牌、礼物季三大消费场景，全面覆盖穿戴、美妆、居家、饮食、工作社交、玩乐等全品类，从购高端、囤高端、送高端三大维度激活新型消费，全面满足高端用户群体的消费需求。京东国际业务部相关负责人表示，1215京东奢品节将以“品质”作为立足点，以价值服务为核心，筛选个性化、品质化、国际化的品牌和产品引发共鸣效应，全方位助力中国消费者实现对于精致生活的美好追求。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; text-align: center; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　汇聚大牌集结爆品 引领高端时尚风潮

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　在今年进博会上，京东表示已达成去年立下的采购总金额近1000亿人民币进口品牌商品的目标，并宣布未来三年的进口品牌商品直接签约和采购额将不少于4000亿人民币。这个数值，足以印证京东在高端消费市场的引领地位，也为其打造1215京东奢品节铺垫了坚实基础。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　延续此前11.11京东全球好物节的国际大牌云集阵容，近200家入驻京东的奢侈品品牌，全球顶级时尚垂直电商Farfetch带来的600多个品牌，以及与高端生活相关的全品类国内外高端大牌，纷纷加入1215京东奢品节的阵营。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　备受中国消费者青睐的PRADA、BURBERRY、COACH、KARTELL等知名大牌，将携自家热卖款及专柜款疯狂助阵这场“年度狂欢”。LANCEL、ANTEPRIMA、TOD’S 等品牌明星同款也为他们的“迷妹”准备好了尊享礼遇。更不容错过的是，1215京东奢品节还将上线各种大牌爆款、最新款、限量款硬货，让你买到手软！

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; text-align: center; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　构建高消新生态 促进高端消费“回流”

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　来自京东的用户大数据显示，在其3.344亿的活跃用户里，中产和新中产用户占据了相当高的比例。要客研究院发布的《2019中国奢侈品电商报告》显示，作为高端客群的典型代表，72%的中国要客最认可京东奢侈品平台，近半数中国男性要客表示因为信任以及物流的良好表现更愿意到京东购买奢侈品。京东凭借多年来对商品品质的坚持，在物流时效和服务方面的不断提升，积累了优秀的口碑，成为中高端用户的首选平台。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　1215京东奢品节同样将借助京东物流、金融、技术等零售基础设施上的深度布局，深入打通采购、入仓、运输、配送、售后各环节，形成供应闭环，从商品品类、消费场景、供应环节、服务支撑等层面打造出具有电商平台特色的“高消”生态，深入满足中高端消费升级需求。而京东联合品牌商打出的多重盛惠，让消费者足不出户也能享受到境外购物的超值好价，这对于有效防止消费外溢，大力拉动高端消费“回流”同样具有积极意义。

<p style="padding: 0px; line-height: 36px; color: rgb(51, 51, 51); text-indent: 0px; margin: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); word-break: break-all; overflow: hidden; font-family: "Helvetica Neue", Helvetica, "PingFang SC", Tahoma, Arial, sans-serif; font-size: 16px !important; border: none !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;”>　　如果之前的11.11和黑五没有买过瘾，那即将开启的1215京东奢品节可千万不要再错过！马上登陆京东，从13日即可开始领取满1200减120、满3000减300、满5000减500等多重奢品节优惠券。在15日-17日期间，不仅可以使用上述优惠券购买心仪商品，还将享受每满1000减200（2000封顶）的总价钜惠。幸运的朋友更可参与13日-14日10:00、20:00以及14日-17日10:00、15:00、20:00开启的超级大牌0元抽奖，收获意外惊喜。现在就拿出你的年终购物清单，准备和1215京东奢品节一起开启精致生活吧！