新增购物功能的爱马仕中文版官网正式上线

 继推出支持在线购物的新版欧洲官网半年后，成立181年的法国奢侈品牌爱马仕又有新动作。10月17日，爱马仕上线了新版中文官网，加入Louis Vuitton、Gucci和Prada的中国电商阵营，正式开始在线卖手袋。

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Songti SC”; text-indent: 0px; font-stretch: normal; line-height: normal;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif; font-size: 16px;”>      早前，爱马仕官网仅在线出售丝巾和配饰，新版官网则上线包括手袋、成衣、鞋履、香水在内的8个品类产品，支持微信和支付宝支付，提供了7天退货和30天换货服务。

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Songti SC”; text-indent: 0px; font-stretch: normal; line-height: normal;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif;”>

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Songti SC”; text-indent: 0px; font-stretch: normal; line-height: normal; text-align: center;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif;”>

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Microsoft YaHei”, STXihei, STHeiti; text-indent: 0px;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif; font-size: 16px;”>

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Microsoft YaHei”, STXihei, STHeiti; text-indent: 0px;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif; font-size: 16px;”>      意料之中，爱马仕最供不应求的核心手袋产品Birkin手袋和Kelly手袋仍无法在线购买，一方面是由于库存原因，另一方面显然是为了维护品牌的稀缺感与神秘感。

<p style="padding: 0px; margin: 0px; border: 0px; outline: none 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style: none; font-family: “Microsoft YaHei”, STXihei, STHeiti; text-indent: 0px;”>seline; background: transparent; list-style: none; font-family: arial, helvetica, sans-serif; font-size: 16px;”>      从长远的角度来看，爱马仕的每一步都在离在线卖Birkin手袋更近，但如何走好下一步也许品牌自己也没有答案，毕竟奢侈品正被重新定义。