为什么奢侈品会卖得那么贵 奢侈品价格的玄机

inkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px; text-align: justify;”>为什么奢侈品会卖得那么贵， inkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; text-align: justify;”>奢侈品价格其实是有玄机的，很多人都在埋怨，但品牌的价格呢，实际上是分两个层面来理解的。portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>第一个，叫做奢侈品<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>硬的层面的价格，包括奢侈品的皮具，皮质，材质，工艺，生产的量，手工艺难度等等。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>还有一个就是奢侈品<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>软的层面的价格，包括它品牌的宣传，广告，价格策略等等。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>我所接触的奢侈品业内的朋友都有一个共识，其实奢侈品的很多材质工艺，确实是做得非常的细致，但是说到真正的价格，它的<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>工艺硬的层面占的比重非常的小。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>那奢侈品价格的玄机在哪呢？有很多人没有注意过，前些年的时候，大多数奢侈品的价格都是不公开的，你通过很多渠道，也没办法找到奢侈品的价格，那么这个背后的逻辑是什么呢？

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>其实很简单，因为奢侈品一般情况下，除了自己购买以外的，很多的时候都是作为礼品赠送的。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>那么当奢侈品价格，不标出来，不容易查到它的价格的话（除了去专卖店，一般查不到它的价格）那在这种情况下，很多的时候，你的朋友，或者生意伙伴，就容易认定这个奢侈品的价格比它实际的标价要高。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>我每次线下授课都会跟学员都会做一个测试，有一次我拿了一个BV的公文包，这个公文包，大概价格在两万五左右。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>我拿给很多学员看，学员们对价格的猜测，有说四五万的，有说五六万的等等，我也拿过一个LV的手包去做个测试，那个手包，大概是六七千块钱左右，但很多人都觉得这个包大概值1万多块钱，所以这个能从侧面印证我的观点，<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>只要<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>奢侈品不公开价格，很多人就会过高估计它的价格。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”> 

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>但是这两年的奢侈品牌，为了适应消费者，已经做了非常大的变化，据我所知，LV现在已经开通了网上商城，所有的款式你都可以在网上找到它对应的价格。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>还有一个关于奢侈品价格的逻辑，就是奢侈品，它永不打折，永不降价，有很多品牌打折，但是也有一些品牌的，是永不打折又不降价的。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>有哪些不打折的奢侈品产品呢？其实我们业内都知道，一般碰不到打折的奢侈品产品是什么？是LV，和香奈儿，这两个产品不论是你在国内、国外买，只有汇率退税等等的差别，一般是找不到产品的折扣，它背后的逻辑又是什么呢？

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”> 

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>前一段时间有一个新闻，奢侈品的品牌burberry，烧掉了大概两个多亿的库存，那烧掉库存的原因是什么？就是奢侈品公司宁可把这个产品烧掉，它也不会把一个产品打折促销，因为一旦它的产品大量地出现在这个市场上，那么它就失去了奢侈品牌的“<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>大众距离感”的这个最重要的标签。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”> 

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>除了奢侈品价格的玄机之外，其实奢侈品的消费是分一些阶段的，我们奢侈品行业内会把消费者分成几个阶段，读者们想一想，你自己大概在奢侈品的消费上属于什么阶段？

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>奢侈品消费有三个阶段，第一个阶段叫<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>擦身而过，这个阶段是什么意思？就是，我们有的时候碰到很多人，他买了奢侈品，比如你的朋友，你的同学，你的领导等等。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>而你经常看他们会偶尔会用一些奢侈品，但是你会觉得这些好像跟自己没有关系，这种的叫擦身而过，那在这个阶段的你呢，我给一个建议，就是对于奢侈品，你不一定要买这个产品，但是呢你还是应该了解一些奢侈品相关的知识，对它有一个大概了解。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”> 

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>第二个阶段叫做<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>选择性困难，包括你的朋友也好，他们经常用奢侈品，你觉得我自己也应该有一件自己的奢侈品了，那么这个时候呢，你会发现自己出现什么问题呢？portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>选择性困难。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>选择性困难会出现一个什么结果？就是你有可能花了不菲的价格买了某件奢侈品，但是你真正使用的时候你会发现，我其实不是特别喜欢用这件产品或者不喜欢这些产品的风格，我买后悔了等等。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>这是一个很重要的阶段，叫做选择困难阶段，任何人都会经过这个阶段，包括我在奢侈品行业这么多年，我也会时时经历这个阶段。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>举个例子，我之前很喜欢LV的一个限量系列，好不容易有一次，有同行要出手动物园系列的一个手包，它上面是一个犀牛，然后它是棋盘格的材质，那么我赶紧把这个包买了。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>买回来之后我就发现，第一我不喜欢棋盘格的材质，第二，这个包的容量太小，包括它的手柄我都拿起来很不舒服，这个时候，我就出现了这种购买之后后悔的这种情况，材质并不是我最喜欢，大小手感也不适合我，我觉得装的东西太少。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>所以，在这个阶段的时候，你去学一些奢侈品相关的知识，比如未来我在讲皮具、讲表的时候，会提到一些小的知识点，这些小的知识点，会对我们以后了解奢侈品购买，跟客户沟通，有一个很好的帮助，能够尽量让大家减少后悔。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>比如在包的使用的上，尤其女生的包，现在的这个奢侈品行业，女生的包越买越小，越背越小，女生戴的表却是越戴越大，这是一个趋势。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>奢侈品的第三个阶段，叫<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;”>真正拥有，真正拥有是什么呢？就是你对奢侈品的每一个产品，或者某一类品牌的产品，你会比较了解。

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;” />

<p style="margin: 0px 8px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, “Helvetica Neue”, “PingFang SC”, “Hiragino Sans GB”, “Microsoft YaHei UI”, “Microsoft YaHei”, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;”>portant; word-wrap: break-word !important; font-size: 15px; letter-spacing: 0.5px;”>比如：每个品牌最擅长什么？每个品牌的什么品类做的最好，那么你就买它最擅长最好的品类，比如说万宝龙的钢笔，那就是做得比较好的，LV的旅行箱也是很经典的系列等等，如果你真正的了解奢侈品的知识之后呢，你就不会后悔拥有它，你才能真正的拥有一件奢侈品。